Build an audience with a free product and then figure out what to charge them for.In the gift economy, attention is what we use to value things.There is no free lunch – free things were originally given away to get you to buy something else instead.Here are my 3 favorite lessons from Free: The Future Of A Radical Price: But what about the most radical pricing of all – free? After all, most of the stuff on the internet is free and lots of startups offer their products for free too, like all social networks, Spotify, Google, etc.Ĭhris explains why, how this trend has developed and what you can do to capitalize on it. According to the book, by offering a bigger and bigger selection of products which, online, doesn’t cost much more, companies can serve lots of small niche markets, which aggregates into the majority portion of their revenue.Īs content becomes more diverse and distribution gets ever cheaper, the tail grows longer and fatter. In The Long Tail, Chris Anderson argued that we’re moving away from the power law of online revenues, which says that the majority of money made will lie with a few core products of a given company. Listen to the audio of this summary with a free reading.fm account*:
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